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Thursday, June 19th, 2008
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I found what I believe to be an image of the face of Jesus on the lid of my cream cheese container, and of course, put it on eBay. I don’t need it, having seen it before. And, well, I’m Jewish, so it’s just sort of … “nifty.”
Here’s an image, and the link to the auction:
http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=320249867306
Logo design is an art form, having to come up with a brand-leading image, while managing not to kill anyone demanding you make the company name “just a bit bigger.” Note: if you can read it, it’s big enough.
Sometimes this art form is embraced and great things happen, like Apple, Nike, IBM, and countless others who have created memorable, eye catching, brand perpetuating logos. You could see a rat trying to gnaw through drywall, and if there was a swoosh, you’d know it was Nike.
But I digress. I’m writing to call attention to some of the worst logos ever created. Here’s a hint: have a teenaged-minded 30-year-old who drinks too much scotch look at your ideas before you put them on a banner.
The first entry is the logo for the Arlington Pediatric Center, which has since changed, but eluded to the possibility of employing Priests as doctors:

Next is the logo that spawned this post when a friend sent it: the logo for the UK’s Office of Government Commerce (OGC). They’ve actually come up with a good looking logo–until you look at it rotated 90 degrees clockwise:
Good stuff. Lets keep rolling on to the logo for the Instituto de Estudos Orientais (Institute for Oriental Studies). This little guy, well, took me a second to see it as anything other than a backdoor entry (it’s a Japanese-looking building with a sun behind it (they claim)):
And finally, my favorite cultural faux pas, assuming that everyone speaks your language in signage:

Note to self: don’t swap a heart for the letter “O” without running it past some international pals first.
I’m not a man who’s easily impressed. Well, I am a man who is easily impressed, but not “Wow! A blue car!” easily impressed. But today, the secondteenth day of the fourth month of the 1,208th year since the Europeans decided to start a calendar 800 years in the past (makes sense; think about it), the British have impressed me.
Flip on any video on YouTube. Turn up the volume. Note that YouTube’s volume slider isn’t numeric.
The BBC’s is. And their amps go to eleven. Check out Robin Williams taking over a BBC America chat show when they were having technical difficulties, and turn the volume up. To eleven. Sweet sweet eleven.