Sometimes this art form is embraced and great things happen, like Apple, Nike, IBM, and countless others who have created memorable, eye catching, brand perpetuating logos. You could see a rat trying to gnaw through drywall, and if there was a swoosh, you’d know it was Nike.

But I digress. I’m writing to call attention to some of the worst logos ever created. Here’s a hint: have a teenaged-minded 30-year-old who drinks too much scotch look at your ideas before you put them on a banner.

The first entry is the logo for the Arlington Pediatric Center, which has since changed, but eluded to the possibility of employing Priests as doctors:

Next is the logo that spawned this post when a friend sent it: the logo for the UK’s Office of Government Commerce (OGC). They’ve actually come up with a good looking logo–until you look at it rotated 90 degrees clockwise:

Good stuff. Lets keep rolling on to the logo for the Instituto de Estudos Orientais (Institute for Oriental Studies). This little guy, well, took me a second to see it as anything other than a backdoor entry (it’s a Japanese-looking building with a sun behind it (they claim)):

And finally, my favorite cultural faux pas, assuming that everyone speaks your language in signage:

Note to self: don’t swap a heart for the letter “O” without running it past some international pals first.